The New Year represents a natural starting point to keep track of new goals and progress. Your small business should not be exempt from the evaluation and goal setting that a new year brings.
Taking stock of how things are going and how to improve can inject new life into a stagnant small business model. Consider these three New Year’s resolutions for your small business this year.
Review Your Web Presence
Set the tangible goal of reviewing your website from home page to contact information and everything in between. Your website may be holding your small business back if it is not competing at a high level with the other businesses out there.
Ensure you are ranking well on Google and that there are no errors in the content. Consider your website the face of your small business in the digital realm. First impressions are very important, as you know.
Invigorate Your Social Media Presence
Regardless of what you have to offer and who your market is, a small business lacking a strong social media presence is doomed. Take the time this coming year and resolve to ensure you have a strong presence.
Keys to great social media accounts are focused branding, consistent posting, and building a strong follower base by following and interacting with followers. Promise yourself and your business that you will focus on this now dominant marketing area.
Create a Blog
Blogs can serve many purposes. Importantly, a blog with good content that focuses on search engine optimization (SEO) can drive traffic and customers to your website. Blogs can also be used to communicate new ideas or offers to your customers.
Take some time out to start a blog and improve your website traffic quickly. The invested time it may take will pay off rapidly.
The New Year signals a fresh start for most people. Take the opportunity to freshen up your small business with these three resolutions.